Mystery shop exercise
2014 Conference
Abstract: The poster provides a summary of the results and recommendations of a ‘mystery shopper’ survey carried out at North Bristol NHS Trust (NBT) to find out how easy it was for patients to find out about clinical research opportunities. This replicated a national survey undertaken by the National Institute for Health Research (NIHR) of 40 NHS Trusts.
The mystery shoppers were five volunteers from the NBT research patient and public involvement panel.
What people will learn:
- How the survey was carried out and issues the mystery shoppers faced
- Our key findings
- Recommendations for improvement made by the mystery shoppers
- What we have been able to introduce immediately following their recommendations.
Authors
Nolan ~ Sharon
Sharon’s background is marketing communications, employee and customer engagement. Her role as Communication and Patient and Public Involvement Manager at North Bristol NHS Trust is to raise the profile of research and to advise researchers how they can involve patients and the public in their research plans. Sharon also manages the Research and Innovation lay panel.
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